One of the most influential style statements are the ones that by the most influential personalities. Take a close look at what some of the high list actors are wearing. Gone are the days when jewellery was attributed to women only. Jewellery has now become an essential part of men's accessories. Wearing jewellery reflects the good taste and stylish personality of men. Many jobs of men demand them to look well-groomed and graceful. And when men wear elegant jewellery articles it polishes their personality and their dressing is appreciated by everyone. There are many designers who deal in jewellery of men and they provide an excellent range of exquisite collection of jewellery for men. Jewellery is widely used by men and it is becoming more and more popular all over the world. In ancient times only the kings and noble men used to wear jewellery to represent their power and wealth but now the common man uses different articles of jewellery in daily wear. Whether it's in the movies or off-screen, actors are beginning to wear the odd bit of men’s' jewellery too.

The most common metal for men's jewellery is stainless steel. Stainless steel is the preferred choice for making jewellery for men as it is a tough metal and does not wear out easily. Moreover it is very simple to take care of stainless steel jewellery as it does not easily get scratched and tarnished. If you've seen the Bond movies, you may have spotted Mr. 007 wearing an enviously smart and sporty Omega Seamaster model occasionally. Men’s' watches still command influence. Men think about watches and like to talk about watch redeeming features. Men care about watches doing interesting things. In fact, watches are the only types of men’s' jewellery that have relished the fashion highs and endured the lows.

More recently however, men’s' jewellery has seen a renaissance. Bracelets, pendants and rings are just some of the other types of men’s' jewellery available for men to wear. Now, a new generation of young, urban metrosexuals is apparently comfortable enough with revealing their feminine side to wear a pendant or a pair of earrings. Men's jewellery still represents a fraction of overall jewellery sales. But the bold MTV bling look has helped sell diamond-faced watches as well as large diamond earrings.

Mass market jewellery retailers have cottoned on to this trend and are in a race to get actors to endorse their wide range of men’s' jewellery. Tiffany had quietly expanded its usual watch and cufflink collections to include silver pendants, rings and bracelets.

Tungsten carbide has the density feel of platinum but has a dark undertone that gives it a rich oxidized look. Made from a tungsten and carbon compounds, it has similar characteristics to titanium. It is an extremely hard metal and is scratch resistant material for jewelry but it may be shattered due to the inelasticity of the metal. Titanium has also undergone new technological changes. The least dense of the 3 alternative metals, it is extremely strong and durable. This metal’s Achilles’ heel is that the colors can oxide like silver. Titanium has always had a "cool" factor due to it’s space age look and feel but thanks to new patented process called anodizing, titanium now comes in black and various other colors.

When photos of actors appear in magazines, showing them wearing silver pendant and cufflinks for the movie, markets are stampeded to get a hand of these shiny pieces. It's not surprising then that jewellery retailers will work the celebrity circuit in any possible way. At this year's Cannes festival, there was a desperate race to dress film stars with exquisite dresses, footwear and jewellery. The jeweler Chopard hired the entire floor of the Majestic hotel devoted to a heavily guarded treasure suite in an effort to entice celebrities to borrow some of their jewels for the occasion. Also new pieces were flown in daily from Geneva for actors to borrow.

Thanks to the inspiration of rock stars and athletes, more and more men are looking to accessorize their look with jewelry. But these younger men are not looking to accessorize themselves with the traditional tailored look of their fathers. Men’s options today are modern, sleek and designed around alternative metals that have historically been used from the car, manufacturing to the space industry. Thanks to modern technology, alternative white metals such as tungsten carbide, titanium, and stainless steel are being mixed with rubber, diamonds, cable, silver and gold accents to create a different but very sophisticated, fashion forward look for men.

While cuff links have always been the strongest category other then watches, bracelets are now also becoming one of the classification jewelry staples. Men seem to be very acquiescent to touting these contemporary metals on their wrists followed by necklaces and pendants. As well, since more and more women are buying these as gifts for men, these alternative metals make gift giving affordable as well as chic.

Stainless steel is a popular choice for men’s jewelry due to its strength, durability and resistance to scratches. Stainless never changes thus it makes for a metal that you can wear playing sports, cheap enough to travel in, sophisticated enough to wear to a formal event and comfortable enough to wear on a daily basis. To create rings, pendants, bracelets and chains using steel, these designs are usually mixed with a malleable iron to give its strength, durability and elasticity so that it won’t break when struck.

Award shows and fashion shows are becoming all important showcase arenas for jewellery retailers. Competition between jewellery makers is increasing as the market for jewellery and men’s' jewellery expands with the growth of economies in Asia and the US.